Although this year Thailand’s economy has been sluggish and affecting the spending behaviour of consumers, the supermarket segment is hardly hit by this change while maintaining the growth. Consumers, especially the middle and upper level of income, are still spending on buy food and other necessary products for their everyday’s lives. Many retailers are planning the expansion in the foreseeable future. The Mall is looking to increase the number of their supermarket to other provinces outside Bangkok, as well as upgrading its current supermarkets into premium supermarkets. Foodland aims to have 18 stores serving consumers by the end of 2015. Additional 4 stores will be launched in 2016, all are located in regional provinces. Similarly, both Max Value and Villa Market also plan to expand their brand into regional provinces, with Villa Market adapting the outlook of the store by sharing the retail space with Boots.
Source Prachachart 13th November 2015
